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Stunning 4K Quantum Dot Display (QLED): makes films, series and live sport pop in brighter, richer and more lifelike colours. 
Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR 10 and HLG are also supported. 
Picture-perfect brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in any room. 
Bolder contrast: experience deeper darks and brighter whites with full-array local dimming in 48 individual zones to enhance contrast. 
Fire TV Ambient Experience: turns your TV screen into a canvas for displaying artwork, personal photos, helpful Alexa widgets and more. 
Watch what you want: stream hundreds of thousands of films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more. 
Hands-free TV with Alexa: with built-in microphones, just ask to turn on the TV and find, launch and control content, so you can put down the remote. 
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