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tunning 4K Quantum Dot Display (QLED): makes films, TV programmes and live sport pop in brighter, richer and more lifelike colours. 
Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR10 and HLG are also supported. 
Adaptive Brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in your room. 
Fire TV Ambient Experience: turns your TV screen into a canvas for displaying over a thousand pieces of free artwork, personal photos, helpful Alexa widgets and more. 
Watch What You Want: stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more. 
Hands-Free TV with Alexa: with built-in microphones, just ask to turn on the TV, and find, launch or control content, so you can put down the remote. 
Connect All Your Devices: use the 4 HDMI inputs to connect to satellite TV and video game consoles. The HDMI eARC lets you add audio equipment for enhanced sound. 
Designed to Protect Your Privacy: built with privacy protection and controls, including a switch that electronically disconnects the microphones. 
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